I just had a nice email from David over at what’s now AnyRail:

Just wanted to forward this little bit of praise to you from one of our customers:

 ”I was reluctant to invest in any planning software.  I recently stumbled onto your website and started playing with the free download.  I was hooked immediately.  Also, AnyRail has done a very good job with the manual – it’s clear and to the point.  You guys think like humans instead of software designers.  Great job. ”

Thanks again for your great work last January.

Mostly, customers only send you an email when something’s wrong! So, it’s nice to think that this customer felt moved to put finger to keyboard because something was very right….

It’s certainly an indication that good documentation helps to sell products, especially when the potential customers expect to download free trial versions. If they can’t get the thing working within a few minutes, the chances are they’ll hit Uninstall and “Move on down the line” (to your rival’s product).