How Documentation Doctor can improve your conversion rate

I can help you convert hits to downloads, and downloads to sales.

Potential customers evaluating your software are only ever 3 clicks away from uninstall. Worse, if forced to use your documentation, they are less than 5 minutes from giving up.

How much less time will they spend on deciding whether to download an evaluation copy in the first place?

You know all this. However, you also know your product inside-out, and that makes it hard to see it from the outside, and even harder to write simple, focussed explanations.
That’s where I come in.

Short, simple and user-centered text

I’ve been a technical author for over a decade.

Any text I touch comes out shorter, simpler and more effective.

Web Copy Service

Enables potential customers to quickly grasp your product’s benefits. More hits will become downloads.

User Interface Review Service

Ensures consistency of text and navigation throughout your product. With any luck, they won’t need the documentation!

Documentation Service

Produces user-focussed online help and PDFs. I believe in getting the user back to benefiting from the software, rather than learning about it.

I’m fast, accurate, with a service to suit your budget.

Contact the Documentation Doctor and see how I can help.

What happy clients say about Documentation Doctor

David at AnyRail found I help in securing conversions:

Just wanted to forward this little bit of praise to you from one of our customers:
”I was reluctant to invest in any planning software.  I recently stumbled onto your website and started playing with the free download.  I was hooked immediately.  Also, AnyRail has done a very good job with the manual – it’s clear and to the point.  You guys think like humans instead of software designers.  Great job. ”
Thanks again for your great work last January.

Gert at GdP software enjoyed a good working relationship with me

Working with Documentation Doctor is a pleasure, he works quickly and for a reasonable fee. If you have any doubts or questions, feel free to contact me: gert at watchftp.com

Jonathan Matthews of DeepTrawl was very satisfied with his HTML help pages:

Thanks for the great work! This really helps the usability and  professionalism of DeepTrawl and I found the process very easy. If you ever want a recommendation just shout!

Can at Moozey regarded me as part of the team:

As a fresh startup developing Moozey, we were constantly in rush; trying to catch up with our countless project deadlines. We are glad that we have found a “co-worker” like Documentation Doctor. Most of the time he was even faster than us, completing his job always in a timely manner and in perfect quality. He is now virtually a part of our team and we hope he will continue to work on Moozey and our other future projects.

For the full stories, and more satisfied clients, see my technical authoring blog.

About the Documentation Doctor

Martin Page is a freelance technical author based in Edinburgh Scotland. He has a passion for cutting any text he would prefer to skim.

Martin started Documentation Doctor when he realised that many micro-ISVs and small software houses would benefit from remote technical authoring services. He has over ten-years experience working with startling variety of subject matter.

You can find Martin Page on on LinkedIn or email him directly.

When he’s not crafting effective technical documentation, Martin is busy raising his family, writing Science Fiction, and studying and teaching the Western Martial Arts.